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Every TIER 2 should have the above two types of text links. The next two are
optional, according to circumstances...
3) Links To Money !! Link to a monetization option (i.e., where you make
money). For example, this could be as simple as placing Google AdSense ads
on a TIER 2 page or blending in-context text links to ClickBank affiliate merchant-
partners into the content. Or it could be links to a sales page for your e-book or a
Contact Us page to sell your service.
4) Links Out !! Link to outstanding, related, non-competing content authorities in
your niche. These non-affiliate links provide you extra credibility as a true
content site in the eyes of editors from directories (like Yahoo!), reviewers from
Google AdSense, and even with the engines.
Don't use many of them, though. Convert as much of your traffic into income as
possible. And do make these links pop up into a new window so that you don't
lose your visitor completely.
TIER 3 pages are KFCPs, too. A TIER 3 page fits as a sub-category, or a sub-
thought, of its connecting TIER 2 page. The topic of each should relate to the
topic of the TIER 2 page that links to it.
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Affiliate Masters Course
TIER 3 pages may not be as profitable as the TIER 2 page that linked to them,
but there are a whole heck of a lot more of them. Create enough of these and
the traffic adds up pretty fast, thanks to geometric progression (i.e., 1 x 15 x 15).
In other words, TIER 3 pages make it up on volume.
OK. Time to use all of your previous research&
Review your Master Keyword List and select your seven best keywords. (Select
on the basis of profitability and fit.) You will link your home page to these
seven, both within the body copy, as you outline what the site is all about, and
from within a text or graphic navigation bar (navbar).
You likely won t pick the absolute 7 highest potential keywords. Some will
be too close in meaning. Others may not easily lead to a TIER 3, as we ll
see in a second. So you pick the 7 that make the most sense and help to
form the strongest site overall.
Each TIER 3 page should relate to the TIER 2 page that links to it. For example,
let s say that outlet malls is one of the most profitable keywords that your
research has found. What do you do?
Create a TIER 2 Page ( outlet-malls.html ) called...
Top Factory Outlet Malls Where You Can Shop Via The Net
This page links to TIER 3 pages...
" a page that ranks the top shoe outlets that allow you to shop via the Web
" another that rates the top clothing outlets
" another to the best fur discount malls, clothing outlets, Nike outlets, etc.
Here s a key point about TIER 3...
Your main TIER 3 keyword might not be so profitable. There is not much
DEMAND for fur discount malls. But that does not mean that your best fur
discount mall page has to suffer. Find a stronger, more in DEMAND, related
keyword.
For example, I would focus on fur coat (use your DEMAND window to verify, of
course). Offer great content about fur coats& and then lead into the best places
to get great bargains on these expensive items.
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Affiliate Masters Course
The formula is the same... OVERdeliver great content. Then get the click to
your merchant partners.
FIND-CLICK-CLICK-CLICK-kaCHING!
So, your TIER 1 home page links to 5-15 TIER 2 pages. And your TIER 2 pages
each link to TIER 3 pages, back to the home page, and to TIER 2 pages where
appropriate.
This clean, 3-TIER approach yields an easy, navigable site... for both your
visitor and your spiders. Spiders always come in through the front door, as long
as you submit the home page to them. (More details on SE submission later).
From there, you ve left a nice trail to follow so they can easily index the rest of
your pages.
Humans, however...
They may find any page, TIER 1, 2, or 3, via the engines. So each TIER 3 page
should provide a link back to its related TIER 2 page. And the same goes for
TIER 2 to TIER 1 pages. Otherwise, keep internal linking only to what s really
necessary and relevant.
Remember that your real goal is for your visitor to click to your merchants or your
other income-generating source.
After 3 TIERS and 50-70 pages, it gets tougher to get pages indexed. By this
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