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OVERdeliver to your readers, if you simply write and tweak your high-value
content pages fairly, and if you experiment until you get it right...
You ll do as well as the pros... with far less aggravation.
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Before proceeding to DAY 9, please complete your DAY 8 Goal-of-the-DAY,
and take note of your Ongoing Goal...
Goal-of-the-DAY... No tweaking to do, since your pages aren t ranking yet. So
start working on link popularity. When your site has reached 10 pages, link with
Open Directory (only free directory of the majors) and with one minor directory
that is a theme hub related to your Site Concept. Remember, links go both
ways (IN and OUT).
Ongoing Goal... Add other links (both ways) with major directories and theme-
related ones. Trade links with other sites as you discover them.
As your pages start to rank at the engines...
Tweak, Link, Re-submit, Track. Then do it again. When a page hits the Top 10,
STOP. Return to DAY 6, create more high-value content and then...
Yup... Tweak, Link, Re-submit, Track.
Consider doing this with Site Build It! It makes the whole process so simple...
http://buildit.sitesell.com/
Geez... only two DAYS left to go. I ll miss your smiling face and great questions.
Let s cover the final two BIG TRAFFIC-BUILDING TECHNIQUES, Pay-Per-Click
Search Engines and the major directories...
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12. DAY 9 -- Build Other Traffic
There s more than one way
to skin that traffic cat!
Goal-of-the-DAY... Open an account at each of the 8 pay-per-click engines. Bid
on 3 keywords at Overture.
Ongoing Goal... Broaden your bidding until you have placed bids for 100
keywords at the 8 biggest Pay-Per-Clicks.
When your site reaches 10-20 pages, submit to directories and consider Pay For
Listing/Placement programs.
With these goals in mind...
At this point, we ll cover the final two of the BIG 5 TECHNIQUES for building
traffic, Pay-Per-Click Search Engines and the major directories. Let s start with
#2 of the BIG 5, Pay-Per-Click Search Engines...
Pay-Per-Clicks allow you to bid for keyword placement. For example, if one of
your pages focuses on the topic of fashion models, you can bid for the #1
placement (or any other #) on the first page (or lower, but what s the point of
being on page two?) of search results.
Boy, does that save time! No tweaking, submitting, etc.
But there s a catch, of course. The most popular keywords have become quite
expensive at Overture (the first and biggest engine) and are rising at the others.
So your best strategy is to work the niches. Bid on hundreds of less popular
keywords related to your Theme-Based Content Site. This can be an extremely
cost-effective way to build a big list of lifetime customers in a hurry.
There s a drawback to bidding on hundreds of words... the time involved to
research and actually bid upon them all. Luckily, Site Build It! Manager takes
care of all that (more on SBI! Manager below).
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Let s quickly review the top 8 Pay-Per-Clicks. The grand-daddy of all the
Pay-Per-Clicks is...
Overture
http://www.overture.com/
http://www.overture.com/d/about/advertisers/
See this comprehensive article about Overture in Sales from the EDGE (an e-
zine that only SiteSell product owners receive). Its principles and strategies
apply to all the Pay-Per-Clicks...
http://www.sitesell.com/edge/backissues-005.html
Register for a bidding account with Overture at...
https://secure.overture.com/s/dtc/center/
While you re there, download their mass-submission Excel template (Basic or
Power form, either one is OK -- they prefer if you use the Power form). Site
Build It! Manager speeds this whole process up and makes it easier, too. The
Manager works with all of the Pay-Per-Click engines mass-submission
spreadsheet templates.
Some tips from Overture...
http://www.overture.com/d/about/advertisers/tips/index.jhtml
And their relevancy policy...
http://www.overture.com/d/about/advertisers/relevancy.jhtml
Bottom Line on Overture.com...
Overture will generate more traffic for you than all other Pay-Per-Clicks,
combined at this time. Overture is now must marketing. (However, it is
important to note that the other Pay-Per-Clicks are starting to come into their
own. ) Of course, due to its great popularity, each click from Overture will cost
you more than from the other Pay-Per-Clicks.
Even though the other engines are cheaper, it normally might not be worth your
time to prepare bids for them. Why? Because, even though they deliver cheap
traffic, they don t deliver a lot of it! Factor in the cost of your time and it might not
be worthwhile.
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Now, though, thanks to Site Build It! Manager, submitting bids on the other
seven Pay-Per-Clicks only amounts to a few minutes work per engine! Good,
cheap, targeted traffic!
So let s take a quick look at the next tier...
In order of approximate importance, here are the next 7 Pay-Per-Clicks. There
are many others beyond these, but they do not generate enough traffic to be
worth your time...
Bay9.com
http://www.bay9.com/
Register for an account with them at...
http://www.bay9.com/cgi-local/login.cgi
While you re there, download their mass-submission Excel template.
Bay 9, formerly named RocketLinks, delivers substantially more traffic than the
remaining six. If you only have time for two engines, make it Overture and Bay9.
Naturally, with the Manager, you ll have time for all of them. So here are the
remaining 6 worthwhiles ...
FindWhat
http://www.findwhat.com/
Register for an account with them at...
https://secure.findwhat.com/accountmanagement/
They do not have a mass-submission template. Recommendation: E-mail an
Overture spreadsheet (as an attachment), per the information in Site Build It!
Manager.
7Search.com
http://www.7Search.com/
Register for an account with them at...
http://7search.com/scripts/advertiser/v2/advertiserdologin.asp
While you re there, download their mass-submission Excel template.
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Kanoodle
http://www.kanoodle.com/
Register for an account with them at...
https://safe.kanoodle.com/login.cool?return=/client_services/manage.cool
While you re there, download their mass-submission Excel template.
Ah-ha.com
http://www.ah-ha.com/
Register for an account with them at...
https://secure1.ah-ha.com/bid/
No template, but you can submit a spreadsheet that lists your keywords and their
URLs, titles, descriptions, and bid amounts. Yes, the Site Build It! Manager will
do this, too.
ePilot
http://www.epilot.com/
Register for an account with them at...
http://www.epilot.com/backoffice/members/default.asp?cn=pa
While you re there, download their mass-submission Excel template.
Sprinks
http://www.sprinks.com/
Register for an account with them at...
https://sprinks.about.com/userforms/login_user.htm
While you re there, download their mass-submission Excel template. It s a major
pain to work with, though. Recommendation: simply submit the template that
Site Build It! Manager prepares for you for Sprinks.
For more info on Pay-Per-Click engines, see...
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http://www.PayPerClickSearchEngines.com/
Before you bid on anything, it s wise to research. And keywords are no
exception. During DAY 2 of the course, you had an optional exercise. If you
haven t had time to do this yet, here it is...
Let s create an Overture BID-FOR-KEYWORD LIST. (Do it for each engine. But
since Overture will drive 80% of your traffic, we ll start here.)
Label the first column KEYWORD (yes, the same KEYWORD as in your
MASTER KEYWORD LIST. Now add 23 more columns to the right of
KEYWORD (yes 23, or better still -- Site Build It! Manager has already done all
this for you). Here s what to do for each of your HIGH-PROFITABILITY
keywords...
Label the first two columns to the right of the KEYWORD column Price I Should
Bid and Buys # -- leave these two columns empty for now.
In the next column, enter the number of sites that have bid AT LEAST A NICKEL
for each keyword (ex., let s say that you do a search for fashion model and you
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